Things To Know About Ringback Tones

Ringback Tones, the latest addition to the multi million dollar business of cell phone personalization is still not so popular among all countries and carriers. Ringback Tones are usually mistaken with Ringtones – since they are very similar but work in different ways. Below are some points that are pointed out to shed some light on the ringbacks market.

1- A Ringback Tone can be any type of musical media files that allow the subscribers to personalize their handsets in a lot of ways. This is also a major opportunity for carriers to run advertisement campaigns, adding another revenue source.

2- Ringback tones are also called Call Tunes, Welcome Tones, and Ring Rings. Different mobile providers promote their service using different names, hence the confusion among many customers on getting instructions for setting a Ringback Tone for their cell phone.

3- Ringback tones are not just about music. They can be other things including different genres, lines from movies or television shows, custom music or messages, or even World Cup anthems.

4- Mobile service providers are the only place to get Ringback tones from because the switching devices owned by them are where the Ring Back Tones reside. So, it is a great way for them to start new revenue rich sources.

5- Ringback tones are device independent, that means means, they can be provided for the whole subscriber base of the cell phone provider. Unlike Ringtones, they do not reside on the individual’s personal handset.

6- Ringback tones can be purchased through many different ways. For example, one can acquire a Ringback Tone for his cell phone by calling a special number set by his carrier for the service, by choosing his favorite ringbacks directly from his provider’s website, or by texting the provider. This ensures that every customer can access them.

7- Ringback tones are hugely popular in Asian countries, with 55% of consumers using them in North Korea, 50% in China & 25% in India. They are not very popular in Europe, due to the lack of proper advertising by most of the carriers.